GECs
Chrome Data: Hindi GECs only gainers in week 5
MUMBAi: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week five.
As per the data collected, the Hindi GECs in the Hindi speaking markets (HSM) was the only genre to see gains in the week. It jumped by one per cent with DD National topping the ranks with 97.9 per cent OTS.
As for the bottom four, Business News channels in the eight metros saw the highest dip with 2.9 per cent fall. Zee Business was the number one channel in the genre with 76.5 per cent OTS.
English News channels too had a drop of 2.8 per cent. As usual, Times Now raked in all the viewers with 87.1 per cent OTS.
English movies and English entrainment channels in the eight metros saw a fall of 2.4 and 2.1 per cent, respectively. In the movie genre, Pix garnered 76.8 per cent OTS.
AXN got 70.8 per cent OTS in the English entrainment genre.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
