Kids
Cartoon Network teams up with Mentos on World Environment Day
MUMBAI: Cartoon Network and Mentos, the popular confectionery brand, have jointly launched an Energy Saving Campaign around World Environment Day that falls on 5 June.
Announcing it as ‘Lights Out Day‘ the campaign titled Dimag ki Batti Jalao…Aur Ghar Ki Batti Bhujao (Switch on your brain and switch off your lights) uses the Mentos tagline to good effect and urges kids to switch off lights from 7-8 pm and make a direct contribution to save energy. Building awareness and buzz for ‘Lights Out Day,‘ the campaign is being hugely promoted on-air and across online platforms. With an aim to persuade kids and parents to act upon energy conservation, Cartoon Network and Mentos rolled out a unique initiative on television as well as on www.cartoonnetworkindia.com and encouraged kids to think smart and submit energy saving ideas. The smartest ideas will be rewarded Sony Play Stations and 50 runners-up will be receiving Samsung MP3 players.Turner International India Private Limited (TIIPL) Entertainment Networks, South Asia, VP and DGM Monica Tata said, “What better way to ask the future of our country to contribute to saving our environment than to get them into real action! As responsible corporate citizens, we take pride in driving initiatives such as ‘Lights Day Out‘ and encourage kids to think Green. Not only did we receive a fantastic response, more importantly the novelty of the energy saving ideas was commendable.”
Mentos Brand Manager Raghunandan S said, “The adage ‘Catch them young‘ rings so true for being smart in using our environment! Mentos, today, is synonymous with ‘smart ideas‘ so much so that the brand‘s tagline Dimag ki Batti Jala De has become part of common lingo. The Lights Out Day initiative aims to associate kids and parents with energy conservation in a ‘Mentos way‘ by soliciting smart ideas for saving energy.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
