Kids
Cartoon Network Enterprises launches Love Story 2050 merchandise
MUMBAI: Cartoon Network Enterprises, in association with Adlabs and Baweja Movies, has launched a line up of Love Story 2050 merchandise. Cartoon Network Enterprises is the sole licensing and merchandising agent of Love Story 2050.
Cartoon Network Enterprises has developed over 18 types of customised Love Story 2050 movie merchandise across five key categories such as publishing, toys, home furnishings, apparel and novelty. These products will be sold under the umbrella of the popular kids’ channel Pogo and branded Pogo Inspired.
Speaking on the partnership, Cartoon Network Enterprises executive director India and South Asia Jiggy George said, “Movie merchandise is another tantalizing peak into what a movie has in store for its audience. It’s another touch point, promotional medium and yet a keepsake of an exciting dream world. With the spy gadgets, hover crafts, interactive robots, the cute Boo doll, fun comics and the stylish and slick apparel and furnishings, Cartoon Network Enterprises hopes to uphold and build on to the anticipation of the biggest Sc-Fi bollywood film- Love Story 2050.”
Keeping true to the Sci-Fi theme the toys are interactive robots, spy gadgets, hovercraft, special masks etc that have been specially sourced and created for the movie. Additionally, stylish bed sheets, pillow covers and Tops and Tees for boys and girls have been designed that is available in a range of colors.
Exciting comics and range of colouring books complete the varied Love Story 2050 merchandise range whose star attraction is Boo the cuddly robot companion of Priyanka Chopra from the movie.
The range stands out for its blend of futuristic toys and is priced reasonably starting from Rs 49 to Rs 3459 (only for Home furnishings).Tops and T Shirts have been priced at Rs 399 onwards. Story books and colouring books have been priced at Rs 49 and Rs 99.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
