Kids
Cartoon Network appoints licensing agent in China
MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, is set to expand its footprint in China with the appointment of Click Licensing as its strategic partner to roll out a full range of merchandise, games, toys, console games and books.
CNE VP Asia Pacific Dulce Lim-Chen said, “China is undoubtedly a market of huge potential for Cartoon Network. The demand for high quality, safe and engaging products is enormous. We believe this is the right time for us to expand our operations by launching our diverse range of businesses and merchandise that spans publishing, gaming, and home entertainment in this market.”
As the first phase of its expansion plans in China, CNE will introduce its Ben 10 franchise to Chinese consumers. “The global success of Ben 10 and our other brands, and the overall CNE business is extremely encouraging, especially in these challenging economic times. We are very confident that in time, China will be one of the leading markets for CNE,” she added.
Click Licensing will be the exclusive licensing partner for Cartoon Network‘s international hit shows such as Ben 10: Alien Force, Ben 10, Chowder and The Powerpuff Girls in China.
As Cartoon Network‘s exclusive licensing agent, Click Licensing will be responsible for the development of both promotional licensing and consumer products, and will also explore opportunities to create unique Cartoon Network branded consumer goods in categories such as apparel, fashion accessories, sporting goods, home furnishings, games, gifts and novelties.
Said Dulce Lim-Chen, “With Click Licensing‘s expertise, we are confident that we can achieve our long term plan to take the popularity of our characters beyond the realm of television, allowing kids to experience our key brands through multiple consumer touch points.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
