Sports
Bharat Army joins Anil Kapoor in Prime Video’s Lalla Anthem
Supporters’ group features in T20 World Cup promo with Harbhajan Singh ahead of Super 8.
MUMBAI: When the crowd roars, even the anthem needs backup and the Bharat Army just brought the noise. India’s largest travelling cricket supporters’ group has been woven into Prime Video’s promotional track “The Lalla Anthem – A Warning From Subedaar”, released as Team India enters the Super 8 stage of the ongoing ICC Men’s T20 World Cup.
The high-energy anthem showcases Bharat Army members delivering coordinated chants, drum beats and fan sequences alongside actors Anil Kapoor and Radhikka Madan, former India spinner Harbhajan Singh and sports presenter Shefali Bagga. The collaboration spotlights the role organised fan groups play in electrifying match-day atmospheres during major international tournaments.
Bharat Army founder Rakesh Patel said, “Cricket for us is about passion, belief, and backing the team through every high and low. Being part of Lalla Anthem felt natural because the song carries that same fire and pride. It celebrates the spirit of standing together, which resonates with us at Bharat Army.”
The group is set for a strong presence in the stands, especially for India’s Super 8 clash against South Africa in Ahmedabad on 22 February, as part of its tournament travel programme. Bharat Army has been a fixture throughout the competition, organising supporter sections and fan engagement activities.
“The Lalla Anthem – A Warning From Subedaar” is composed by Rohan–Vinayak, written by Rishi Upadhyay and sung by Vishal Dadlani. The track promotes the upcoming action-drama Subedaar, starring Anil Kapoor, Radhikka Madan, Saurabh Shukla, Aditya Rawal and Mona Singh, directed by Suresh Triveni, which premieres on Prime Video on 5 March.
In a tournament where every cheer counts, Bharat Army’s cameo in the anthem proves fans aren’t just in the stands, they’re part of the soundtrack. Catch the reel on Instagram and feel the pulse before the next ball is bowled.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
