Kids
Benoit Runel appointed MD of BKN New Media
MUMBAI: Global animation company BKN International AG, involved in distribution and marketing of animated children‘s television programmes and related consumer products, has appointed Benoit Runel as managing director of the company‘s largest operating subsidiary, BKN New Media Ltd in Great Britain. |
Runel will oversee all sales and marketing for the company in the UK, Germany, Benelux, Scandinavia, North America and emerging markets such as Eastern Europe, Africa and the Middle East. He is further charged with overseeing all development and pre-production activities in the London – based studio as well as with securing and managing all co-productions with international partners. With over 16 years experience in the television and children industry, Runel joins BKN from Jetix Europe where, as part of the senior management team he oversaw all programming and related on-air strategies for the group‘s 12 channels. He brought content and new Intellectual Properties to Jetix Europe and US through a number of successful co-productions and acquisition deals. Prior to joining Jetix, Runel served seven years at TF1, the French free-TV giant where he built a library of 2000 hours of kids‘ programming. “We are really pleased to have the contributions of such a talented individual as Benoit. His track record in children‘s programming acquisitions, productions and sales both at Jetix Europe and TF1 in France over 15 years makes him a perfect candidate to lead this division,” said BKN group chief executive officer Allen Bohbot. “BKN is in a very exciting development stage. The products including Legend of the Dragon, Dork Hunters from Outer Space, Zorro: Generation Z and the new classic collection including Ali Baba and the Forty Thieves, A Christmas Carol and Robin Hood, to name a few, for direct-to-DVD release are really strong and I look forward to expanding on these activities. This is a very exciting opportunity for me,” added Runel. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
