Non-Fiction
Another TV executive bites the TV producer bullet
MUMBAI: With the general entertainment genre getting hyper-competitive, the demand for out of the box content is exploding. And nobody understands the needs of a channel‘s creative and executive producers than somebody who has worked there before.
Hence, it is no surprise that executives from channels are leaving their relatively comfortable jobs to turn entrepreneurs or partnering with producers as creative producers. Saurabh Tewari (Nautanki Films, Colors), Ranjeet Thakur, Hemant Ruparel (Frames, formerly with Zee TV), Bimal Unnikrishnan (India Dancing Superstar), Siddhartha Tewari and Vikas Seth (formerly with Sony). The latest to do so is Vaibhav Modi, formerly with Endemol and later Star Plus as non-fiction programming head.
He put in his papers in September 2012, and set up his own production house calling it Bolt Media. His initiative is being funded by Ekta Kapoor‘s Balaji Telefilms and hence it is being talked about as its subsidiary. Modi has taken along with him an old Star hand Rajkamal Patra as commercial head and has hired a team of creatives, production professionals and writers on a project basis.
The production house has already wrapped up eight ad films for Kissan which were aired in March 2013 and featured Punar Vivah‘s Kratika Sengar. Now it is working on two fiction shows one of which is in the mythological genre and the other in the historical documentary drama space
Modi is loath to reveal any further details on the shows. All he was willing to say was that “Bolt Media was incorporated to independently create and produce cutting edge TV concepts across mainstream and regional television. We will be covering genres like youth, humour, neomythology, reality, scripted reality, factual entertainment besides exploring branded content like digital brand solutions and short form programming. We are also looking at creating intellectual property like TV formats, events and digital content. ”
Going by how other TV-broadcast-executives-turned-entrepreneurs have fared in the past, expect Modi to notch up success.
MUMBAI: Dharma Cornerstone Agency is turning the page. The talent venture created by Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Sport and Entertainment is being reshaped as both partners head in different directions, according to media reports.
What began as a bid to bring top-tier celebrity representation under one roof is now winding down its joint structure. With each company pursuing its own strategy in a fast-evolving talent industry, the partnership has reached its final chapter.
Reports suggest that Dharma is buying out Cornerstone’s 45 percent stake in the LLP. Once the transition is complete, Dharma is expected to hold full ownership and steer the operation entirely on its own.
The move comes at a time when celebrity and creator management is splintering into more specialised, independent models. Agencies are sharpening their focus as the entertainment economy grows more crowded and competitive.
DCA has represented a starry roster featuring Tiger Shroff, Ananya Panday, Janhvi Kapoor, Tripti Dimri, Aditya Roy Kapur, Neha Kakkar and Jubin Nautiyal, along with rising names including Ibrahim Ali Khan and Shanaya Kapoor. As the curtain falls on the joint venture, both Dharma and Cornerstone are expected to manage their talent stables separately.
The industry will watch closely as the two now script their next acts.
