Specialised and Niche
Animal Planet hosts ‘Enter the Wild’ activation in Bengaluru
Two-day experiential event at Bhartiya Mall brings animal survival stories to life for families and kids.
MUMBAI: Animal Planet just let the wild side out in a mall because nothing says “family day out” like dodging imaginary predators between shopping bags. Warner Bros. Discovery India’s Animal Planet transformed Bhartiya Mall in Bengaluru into a mini wilderness playground over two days with its on-ground activation, ‘Enter the Wild Discover How Animals Survive the Wild’. The free, interactive experience drew families, children, and pet lovers into the dramatic world of animal survival, turning TV storytelling into hands-on adventure.
Inspired by the channel’s signature predator-survivor tales, the setup recreated key habitats and behaviours. Standout zones included the Camel Survival Station explaining how these desert champs endure scorching heat and scarce water and the Penguin Waddle Challenge, where participants tried to mimic the birds’ signature shuffle while learning about Antarctic adaptations.
Visitors snapped 360-degree video selfies in wildlife settings and posed for the ‘Date With Your Pet’ photo op against themed backdrops. Interactive games simulated real survival scenarios, educational workshops unpacked quirky animal facts, and curated prizes rewarded active participation keeping the energy high and the learning light.
Warner Bros. Discovery, head of marketing for South Asia Janhavi Vyas said, “Animal Planet has long stood for authentic and compelling wildlife storytelling that sparks curiosity and fosters respect for the natural world. With ‘Enter the Wild,’ we brought that ethos to life through an immersive on-ground experience designed especially for families and young audiences.”
The activation gave the channel a tangible way to extend its brand beyond the screen, blending education with entertainment in a format that felt more playground than lecture hall. For Bengaluru families, it was a chance to step into the wild without leaving the city proving that sometimes the best way to appreciate nature is to waddle like a penguin in a mall corridor.
Specialised and Niche
Travelxp 4K launches on iNES Group in Romania
Premium travel channel arrives in native 4K HDR for viewers
BUCHAREST: Travel just got a little sharper in Romania. Travelxp 4K has officially launched on iNES Group, expanding its European footprint and bringing cinematic travel storytelling to more homes across the country.
Now available to iNES subscribers on channel 137, the fully Romanian-localised channel delivers immersive native 4K HLG HDR quality at the touch of a button. From bucket list landmarks to hidden corners of the globe, viewers can explore a sweeping range of destinations without leaving the sofa.
Travelxp 4K says it is currently the only television channel in Europe dedicated entirely to global travel and lifestyle programming in 4K. Its line-up blends striking cinematography with culturally rich narratives, designed to appeal to armchair adventurers of all ages and backgrounds.
Travelxp managing director Europe Sumant Bahl, described the launch as another key step in strengthening the brand’s presence in Romania and across the continent. He said the partnership with iNES Group would inspire Romanian audiences with high quality content showcasing the beauty, diversity and culture of destinations around the world.
iNES Group development director Sorin Ionescu, said the addition reflects the operator’s focus on enhancing its television offering with premium, relevant content. He noted that Travelxp 4K complements the company’s portfolio by giving subscribers access to world class travel and lifestyle programming in 4K HDR, delivering outstanding picture quality and an elevated viewing experience.
With this launch, Romanian viewers can expect fewer passport queues and more panoramic views, as global journeys arrive in vivid detail on their screens.
