Sports
Adani Group targets Formula 1 return to Greater Noida Circuit
Billionaire revs his engines to put India back on the racing map
NEW DELHI: The Adani Group is shifting into top gear with a bold plan to bring Formula 1 back to the Buddh International Circuit (BIC). Having recently crossed the finish line on a massive deal to acquire the embattled Jaiprakash Associates, the conglomerate now finds itself in the driver’s seat of India’s only world-class racing facility.
Leading the charge is Karan Adani, managing director of Adani Cement and Adani Ports. For him, the circuit isn’t just a leftover asset from a corporate takeover; it is a golden opportunity to prove that India can compete on the global stage.
“I’m very excited,” Karan Adani noted during a recent briefing. “Obviously the Buddh circuit comes as part of the deal. I’m very personally engaged in terms of bringing Formula 1 back into India. I think India has a lot of potential.”
The vision is simple: why should Indian fans fly to Singapore or Abu Dhabi to smell the burning rubber when they could do it in their own backyard?
In the past, India’s F1 dreams hit a proverbial brick wall of bureaucracy. A long-standing row over whether racing was a sport or entertainment led to a tax headache that saw the engines fall silent after 2013. However, the government finally seems ready to wave the green flag.
Adani’s interest in the project is fuelled by a massive Rs 14,535-crore resolution plan for Jaiprakash Associates (Jal), which received the green light from lenders in late 2025. By taking the wheel at Jal, the Adani Group gains full control of the Buddh International Circuit in Greater Noida, effectively clearing away the private-sector financial hurdles that had previously stalled the track’s maintenance and upkeep.
Despite the hiatus, the venue remains a heavyweight in the racing world; it still holds the prestigious FIA Grade 1 certification, the highest global standard required to host Formula 1. Having successfully hosted three Grands Prix between 2011 and 2013, the circuit proved it still has plenty of life in it by recently welcoming the MotoGP Bharat in 2023.
While the tarmac at Greater Noida is still in excellent shape, getting back on the official F1 calendar is no Sunday drive. With record demand for race slots globally, Adani will need to convince the powers that be in London and Monaco that India is ready for a second lap.
If successful, the move could transform the Yamuna Expressway into a high-speed hub of tourism and prestige, turning a dormant concrete giant back into a cathedral of speed.
Sports
Gujarat Titans unveil 37-partner roster for IPL 2026
Franchise strengthens commercial ecosystem with mix of renewals and new associations.
MUMBAI: Gujarat Titans just assembled a 37-partner lineup so strong, even the opposition is checking the team sheet twice because when your sponsor list reads like a who’s who of trust and innovation, the trophy cabinet starts feeling a little more crowded. Gujarat Titans have announced a robust partner ecosystem of 37 brands for the 2026 IPL season, reflecting both momentum and maturity as the franchise builds on its title-winning foundation from 2022.
At the core of the lineup is Birla Estates as principal partner on the front of the jersey, anchoring a strong on-kit presence that includes long-standing partners such as Torrent, BKT Tyres, Jio, Astral Pipes and Livpure. New on-field integrations feature Google Pixel, Grew Solar and IGI, while Equitas has upgraded from helmet branding to the team jersey.
Beyond the kit, the diversified portfolio spans global technology platforms like Google (Search & Gemini) and travel brand Airasia, alongside mass-market names such as Campa, Budweiser 0.0, Amul, Dream11 and Scapia. Gaming and youth-focused partners include Krafton (Real Cricket), Pokémon and Big Ant, while service-led categories are represented by Bharat Taxi, Finkeda, Next Care Inc., HCG Hospital and Max Fresh.
Fan engagement remains a priority, with Bookmyshow continuing as ticketing partner, and Radio Mirchi and Fever strengthening regional reach. The franchise is also expanding its consumer footprint through merchandise and licensing collaborations with T10, EM, Hapipola, Baller Athletik, Versant, Chupps, Cricket Icons and Valiente.
Gujarat Titans chief operating officer Colonel Arvinder Singh said, “We are happy to be associated with a growing number of partners year-on-year who align with the Gujarat Titans ethos and continue to place their trust in us. This shared belief allows us to build deeper, long-term relationships that go beyond visibility and focus on delivering consistent value both on and off the field.”
The expanded partner base underscores Gujarat Titans’ strategy of creating sustained commercial value while deepening fan connections within the TATA IPL ecosystem.
In a league where every sponsor wants to score big, Gujarat Titans have built an all-star lineup off the field proving that when trust meets ambition, even the commercial game becomes worth watching.
