Kids
71 per cent of tweens will be online by 2010: eMarketer study
MUMBAI: The latest eMarketer‘s report suggests that among tweens and young teens some 20 million of them use the Internet and by 2010, 71 per cent of kids ages 8-11 will be online. Tweens online may well be marketers‘ next big coveted demographic. Children between the ages of 8 and 14 — are not only strong in number but interestingly, in purchasing power, informs an official release. It is estimated that over half of boys and girls own and use a computer, VCR, DVD player and mobile phone. In one survey quoted by eMarketer, tweens report that they love watching TV. But another study points out that children 8 to 18 spend fully one-quarter of their media time multi-tasking among media. |
“Tweens and young teens may be the first generation that will come into adulthood fully expecting to obtain their media on a variety of platforms,” says eMarketer‘s senior analyst and author of the report Debra Aho Williamson. The younger group plays more games, everyone prefers instant messaging to e-mail, and as tweens pass into their teenage years they devote more time to downloading music. More than one-third of teens ages 12 to 14 frequent MySpace, according to one study. And, the hot growth opportunity for wireless carriers is the tween market. Harris Interactive data from 2006 shows that 23 per cent of children ages 8 to 12 own a mobile phone, up from 12 per cent the previous year. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
