Kids
4Kids’ popular properties to launch on VOD channel on Comcast
MUMBAI: 4Kids Entertainment, Inc. will soon give kids instant, 24-hour access to some popular properties with the launch of the 4Kids TV VOD channel on Comcast On Demand from 7 August.
Featuring shows such as Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, Sonic X, Kirby and Winx Club, the new 4Kids TV VOD Channel will offer 10 hours of non-stop action and adventure with new episodes added every two weeks.
Presenting six program menus, the 4Kids TV VOD channel will premiere with over two hours of exclusive, never-before-seen episodes of the Yu-Gi-Oh! Capsule Monsters series on Yu-Gi-Oh! Only On VOD. Capsule Monsters pits the heroes against a new crop of ancient monsters who are out to destroy them. To defeat the monsters, the kids must now work together as a team and abandon their trusty Duel Disks for different technology – Capsule Shooters.
The Teenage Mutant Ninja Turtles will also premiere with a TV exclusive – five new adventures – on TMNT Only On VOD. The action continues to heat up on 4Kids’ Action menu, featuring the best episodes of G.I. Joe, Ultimate Muscle and WMAC Masters. Sonic X headlines Video Game Stars, and is joined by Kirby, Right Back at Ya!, along with other fast-moving stars of the video game world.
The Anime menu premieres with the mystical Shaman King and Japanese hit Mew Mew Power. And, the Winx Club menu features five of the most exciting Winks Club adventures ever shown on television.
“We are thrilled to be extending our most popular brands through this new agreement with Comcast, one of the true pioneers in the VOD marketplace. VOD brings a Web-like immediacy to television that gives viewers quick-and-easy access to the programming they want, when they want it. Given the platform’s ability to refresh programming without the limitations and time constraints of a fixed program schedule, viewers are certain to return to the channel often for fresh programming options, giving 4Kids a loyal audience that is primed for our programming and promotional efforts,” said 4Kids Production president Norman Grossfeld.
“Video on demand is a great platform for kids to enjoy their favourite programs. The addition of the 4Kids VOD Channel will give viewers even more great choices, including exclusive premieres of never-before-seen episodes of Yu-Gi-Oh! and Teenage Mutant Ninja Turtles. We’re excited to be working with a leader in children’s programming like 4Kids and look forward to launching their programming on Comcast On Demand,” said Comcast vice president content acquisitions Matthew Strauss.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
