Kids
4Kids Entertainment names global licensing agent for WordWorld
MUMBAI: PBS Kids television network‘s WordWorld has roped in 4Kids Entertainment, which specializes in the creation, development, production, broadcasting, distribution, licensing and manufacturing of children‘s entertainment products, as its global licensing agent.
WordWorld revolves around WordFriends and WordThings, characters and items made of the letters that spell them, in the correct order.
The main focus of the show is literacy, with the shows curriculum being based on the National Reading Panel‘s 2000 Teaching Children to Read report with input from other groups and experts. The show aims to focus on print awareness, Phonics sensitivity and letter knowledge, Reading comprehension (including vocabulary development) and socio-emotional skills. Under the deal, 4Kids will leverage WordWorld‘s combination of educational
and play value to build a licensing programme across a variety of product categories that highlights the daily 3D animated series‘ focus on word play for pre-schoolersSaid 4Kids Entertainment chairman and CEO Al Kahn, “Its critical praise, growing popularity among parents and children, along with its distinct visually educational and entertaining style makes this property extremely desirable for licensors and retailers.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
