Applications
Zenga launches special Ramadan channel on HD
NEW DELHI: ZengaTV is celebrating the holy month of Ramdan with live view from the holy mosque at Mecca.
The exclusive channel explaining the relevance and the practices observed during Ramadan caters to the Islamic, cultural and lifestyle needs of the Muslim community.
Ramadn, falls in the ninth month of the Islamic calendar and more than a billion Muslims around the world mark their “month of blessing” with prayer, fasting and charity. It is considered as the holiest period for the Islamic faith when almost every Muslim fasts from sunrise to sunset. Each evening at sundown, families gather to break their fasts with a lavish “Iftar” feast.
Celebrating on the occasion, ZengaTV CEO Abhishek Joshi said, “Zenga has geared up its content to celebrate the holy month of Ramdan. We have planned a bouquet of all encompassing programs for the entire holy month starting from July 20th and ending with the holy EID, August 18th 2012. The content is based on religion, Islamic concepts and rituals – the special features being LIVE from Mecca. All the programs are specially designed to meet the religious sentiments and celebrative environment of Ramadan. This year, for the first time, ZengaTV is enabling people to watch their favorite Ramadan shows anytime, anywhere.”
For the entire month, Ramzaan-specific content would be showcased on the channel throughout the day. There would be special Quran Recitals, Talk shows highlighting importance and Do’s & Don’ts for the month etc. ‘Shab-e-Qadr’ would bring in the flavour of Ramzaan from all the major cities across the nation. Ramzaan based Food Show highlighting the special delicacies during Ramzaan, Live Taraweeh from major Masjids across the nation Live and even Iftaar parties from select cities of the country would be showcased besides Live happenings from the Holy Mecca.
Any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to Zengatv.com can access the Ramadan content on HD version. ZengaTV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web by going to http//: zengatv.com
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
