Applications
Zee’s Ditto TV to offer Big CBS channels
MUMBAI: Ditto TV, the OTT (Over-The-Top TV) distribution platform from the digital arm of Zee New Media, is adding two English TV channels to its basket of offerings – Big CBS Prime and Big CBS Love – from the Big CBS Network.
With the deal in place, Ditto TV has ramped up its offering to 27 channels, with plans to increase this to 50 channels soon.
Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network (Aaj Tak), BBC, and Zee Entertainment Enterprises (Zeel).
The company said that with the help of the Ditto TV platform, Big CBS Prime and Big CBS Love will now be able to engage viewers on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs in addition to traditional television.
While Big CBS Prime has a line up of shows such as Dexter, Survivor (Redemption Island), America‘s Got Talent among others, Big CBS Love boasts of all-time favourites Sex and the City, Everybody Loves Raymond and America‘s Next Top Model.
Zee New Media business head Vishal Malhotra said, “Ditto TV has achieved recognition as a promising distribution platform within a short span. We value the conviction our content partners have in our platform and are committed to delivering promised results.”
Ditto TV, as an application, is available on application stores like Apple App Store, Android Market, and BlackBerry Application World and Intel AppUp. The prepaid cards are retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance.
For Windows and MAC PCs the same can be downloaded from www.dittotv.com.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
