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Yahoo! is official online partner of Chennai Super Kings
MUMBAI: Yahoo! India is now the official online partner of Indian Premier League (IPL) franchise Chennai Super Kings (CSK).
As part of this agreement, Yahoo will host a separate section on its cricket site providing exclusive CSK content including off-ground coverage and help build user engagement for CSK fan communities through its leading cricket site. Yahoo! will also host a daily trivia contest with prizes and a grand prize where the winner will get a chance to meet their favourite ‘Super Kings’.
Helping drive its relationship with Cricket users with a first of its kind initiative within the online space, Yahoo! will also host a daily cricket talk show – Yorker – inviting cricket enthusiasts to post comments, ask questions and exchange views on ‘special moments’ from all matches in the ongoing season.
The Cricket Season on cricket.yahoo.com has several elements
Become a fan: Become a fan of as many teams as you wish
Cheer for team: Be recognized as the biggest fan of your team by cheering for them at every opportunity
Fan Shout: Participate and shout out your feelings on the match action
Polls: Follow the match on Yahoo! Cricket and express yourself by taking part in the multiple polls that are launched throughout the match
Others: Review, post comments, share articles / photos / videos via various social destinations, send articles / photos / video links via email.
‘Yorker’, a 5-day-a week show on cricket.yahoo.com provides users a platform to post their thoughts and ask questions during live interaction between 4 pm to 5 pm. The host on the main viewing window will moderate all relevant comments; relevant questions picked and responded as well. Cricket experts like Amit Verma and other eminent cricket commentators will jointly host the show and answer queries from fans and cricket aficionados.
Yahoo! India managing editor Prem Panicker said, “As the leading cricket portal, cricket.yahoo.com has always provided innovative and engaging platforms to its consumers. Cricket is a game where every fan carries an opinion. ‘Yorker‘ is a unique way of giving viewers a chance to voice their point of views. Think of ‘Yorker’ as an online Sports Bar, where Cricket will be discussed and consumed with passion. We are also delighted to partner with Chennai Super Kings and provide a platform for fans to interact with their cricketing icons.”
Yahoo! has also signed a 3-year partnership where International Cricket Council (ICC) is the exclusive online destination for all ICC tourneys including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
