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Vserv.mobi makes three strategic appointments
MUMBAI: Vserv.mobi, a mobile ad network for app developers, publishers and advertisers, has appointed three senior executives to its global team.
Rohit Verma will join the company as VP – India and Middle East while Elliot Renton comes on board as GM Publisher Alliances- South East Asia. The company has hired Narayan Murthy Ivaturi as GM – Sales Strategy.
These appointments form an integral part of the company strategy to accelerate its growth across emerging markets, the company said.
Vserv.mobi co-founder and CEO Dippak Khurana said, “We have built critical mass over the last three years and our network has witnessed tremendous growth across all emerging markets as mobile becomes the ‘primary‘ screen for consumers. This growth ties in to our aggressive hiring strategy and corresponds with our goal of being the leader in emerging markets to meet the needs of publishers, developers and advertisers through our unique and differentiated mobile advertising proposition. We are confident that these eminent mobile industry mavens will bring an enormous amount of knowledge and experience to the company and will be instrumental in making us the #1 Ad Network across Emerging Markets.”
Verma has over 15 years of experience of building mobile products and driving business development in the telecom space. In his new role, he will focus on strengthening the Telecom and Media Partnerships at Vserv.
Prior to Vserv, Verma has worked with Times Mobile, Airtel and ACL Wireless.
Renton brings over 12 years of experience in the digital media and mobile space. He will lead strategic alliances with premium publishers across Southeast Asia at Vserv.
Prior to Vserv, Renton has also worked with Nokia, managing brand partnerships across the APAC mobile app ecosystem and has also held senior roles with Getty Images and Thomson Reuters in Asia.
Based in Singapore, Renton will report to Vserv VP- South East Vikas Gulati.
Ivaturi brings with him more than 10 years of experience and will be based at Mumbai in Versv.
Ivaturi dons a strategic planning role and will lead the rollout of Brand solutions for advertisers across categories, as they progress on their Mobile Marketing journey. Having started his career with stints in traditional and digital advertising agencies, he subsequently lead key roles at Yahoo and Tyroo Media. In his last role, he was with Times Internet, wherein he headed the company‘s sales strategy for its portfolio of 13 portals.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
