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Vogue, GQ, Traveller to make digital splash in India
MUMBAI: Condé Nast, the US based publishing house which has successfully launched two magazines in India so far, is getting ready to make a splash into the digital space as well.
Vogue, their very popular fashion and lifestyle magazine which also has its own website vogue.in, will get revamped and relaunched on 5 June while GQ or Gentleman‘s Quarterly, a magazine focused on fashion and culture for men, will also have its own website by June end.
Traveller, their luxury travel magazine which will launch in India later this year, will witness a simultaneous multi-media launch across print and online in October.
Says Condé Nast digital director Maya Hari, “We believe that this is the right time to move into the digital space. Currently, there are 71 million internet users in the country. Premium audiences are using the net too and they form our primary target market. While there are many general audience websites, there are no exclusive premium audience sites in the country yet, and we hope we will be able to create a digital property which attracts this segment of the 71 million users.”
All the magazines will also have mobile versions along with the websites, so that people can browse these sites easily via their mobile net connections. Special mobile applications will also be created, which will offer users content from the magazine. Apart from this, exclusive content only for the digital editions will also be available.
Talking about the revenue generating opportunities that this move will create for the company, Hari says, “Luxury and premium brands too that wish to target the premium segment of the market should be interested in advertising with us. Also, as our digital space gets more popular, we expect the revenues it generates to also flow in more steadily and easily.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
