Applications
UTV True Games partners Level 3 to support game titles
MUMBAI: Level 3 Communications has partnered with UTV True Games, the pure-play online game publisher for massive multi-player online games (MMOGs), to provide content delivery network (CDN) services and advanced reporting analytics to support UTV True Games‘ MMOG game titles.
Under the terms of the agreement, UTV True Games will leverage both Level 3‘s CDN services and game publishing software from Solid State Networks.
Solid State Networks will provide its integrated game publishing solution alongside Level 3‘s caching and download services, origin storage, and content analytics reporting service.
“We‘ve been impressed by both the quality of the service as well as the level of responsiveness and collaboration we‘ve experienced with Level 3 and Solid State Networks,” said UTV True Games CTO Mick Giles. “With the insight the companies have provided, we‘ve significantly improved our download process over the past year to our players‘ benefit.”
Level 3 and Solid State Networks offer game delivery solutions for developers and publishers designed to increase player conversion and retention, improve operational efficiency, and provide actionable reporting metrics.
“This is a great example of the benefit of the solutions Level 3 and Solid State Networks provide to meet the specific needs of live game operators,” said Level 3 Sr VP Content Markets Peter Neill.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
