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Turner launches kids’ branded block on Tata Sky
MUMBAI: In a first of its kind move, Turner has entered into a content partnership with direct-to-home (DTH) company Tata Sky to offer a linear branded block for kids.
As per the deal, a linear branded block, CN+, from Cartoon Network will reside in Actve Wizkids as part of Tata Sky’s Actve services.
Tata Sky subscribers can avail CN+ from 6 am till midnight everyday. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst others. Each day of the week will be dedicated to one of these Cartoon Network shows with multiple episodes.
Turner International India VP and deputy GM distribution & business operations, South Asia Siddharth Jain said, “We are happy to partner with Tata Sky in offering innovative experiences for our consumers that further strengthen Turner’s anytime anywhere strategy. This is yet another industry first as this partnership offers three unique services on one platform – linear branded block, interactive services and interactive games.”
In addition to Cartoon Network content, Actve Wizkids on Tata Sky, will also feature the “makes” of M.A.D. (Music, Art and Dance), Pogo’s popular arts show where educational activities are presented in a step by step, do-it-yourself format. Shortly, interactive games with characters from hit shows such as Ben 10, Tom & Jerry, The Powerpuff Girls and Scooby Doo too will be made available on this platform.
Tata Sky CMO Vikram Mehra added, “It has been our constant endeavour to offer high-quality fun learning entertainment on Tata Sky. Today, our educational services have already got a loyal subscriber base of over one million. We strongly believe that the addition of CN+ will help us further improve our offering.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
