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TIL launches Satvikshop.com
MUMBAI: Times Internet Limited has launched Satvikshop.com which offers consumers the largest collection of organic and ayurvedic solutions and products from different brands.
The website offers free consultation with a panel of experts who can best advise you about treatments for various ailments. Consumers can post their questions online and receive answers from the experts. A full-fledged call center guides consumers on a 24×7 basis.
The website provides access to a vast knowledge base with information on herbs, certifications and their importance. Product attributes include detailed description, brand, ingredients, symptoms, contra-indications, side-effects, user reviews, recipes, nutritional facts, and dosage.
Offering free shipping facility, the e-shop also features an active blog with regular updates related to organic and ayurvedic lifestyle.
Satvikshop.com and Indiatimes Shopping business head Subhanker Sarker said, “It is our endeavor to promote Satvik living – free of chemicals, pesticides and pollutants that have entered our lives without us noticing. With reputed partners such as Dabur, Organic India and Morrarka Organic Foods, we are confident of reversing this trend and bringing a healthy lifestyle to our consumers. Pre launch consumer engagement has been very encouraging and we already have a facebook community which is 15000 strong.”
Organic India M.D and global CEO Krishan Guptaa said, “Association of Organic India and Satvikshop.com is the ideal partnership to deliver authentic Organic Products to our consumers. Both companies have similar vision to ensure everyone in the chain from nature, farmers, associates, employees, consumers and planet as a whole wins with this unique partnership.”
Morarka Foundation and Morarka Organic Foods CEO and ED Mukesh Gupta said, “MOFL being the single largest and oldest retail organic player in India has always been supportive of initiatives that creates awareness and makes organic food more accessible to the masses. The availability of organic food has not yet spread to every nook and corner of this country, though the health conscious consumers live in every place. We are sure that many consumers who have not been able to buy from shops will now be able to buy it on line. Satvikshop.com provides consumers with a fantastic platform to access the same. The credibility of Indiatimes will also convince them to do so.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
