Applications
Sony to introduce Torne for PlayStation 3
MUMBAI: Japanese consumer electronics major Sony will introduce torne for the PlayStation 3 (PS3) computer entertainment system in Japan.
This is a set of digital terrestrial tuner and application in Blu-ray Disc (BD) for viewing and recording digital terrestrial broadcasting on the PS3 system.
Users can enjoy watching digital terrestrial broadcasting and record them on the hard disk drive (HDD) of the PS3 system 1 by simply connecting the digital terrestrial tuner to the PS3 system using the attached USB cable and installing the application from the BD.
To accommodate those users who wish to record TV programmes in high-definition on PS3 and store many high quality entertainment content already available on PlayStation Store including games, anime, movies, TV dramas, music videos and many other various content and services, SCEJ will also introduce a PlayStation 3 Digital Terrestrial Broadcasting Recorder Pack.
This comprises the PS3 system with 250GB HDD, the largest HDD capacity of the existing model, and “torne.” The special bundle pack will become available in March 2010, concurrent to the release of torne.
Applying the expertise acquired from game development, torne offers what the company says is a user friendly interface, allowing users to swiftly and intuitively operate the application using DualShock 3 wireless controller 2. Users will be able to search through the electronic TV programme guides or play back recorded content comfortably as if they were playing games.
The 24 hour TV programme guide can be zoomed in or out by pressing L1/R1 buttons, allowing users to easily find and select their favorite TV programs by a simple touch of a button.
Various Online features : torne also offers online functionalities, such as the Internet browser which can be used simultaneously with the application, and unique “Toru-Miru feature”.
SCEJ will deploy various measures to further expand the platform to offer interactive entertainment experiences, only available on the PS3 system, claims the company.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
