Applications
Sony launches Walkman video models
MUMBAI: Sony India has expanded its Walkman Video MP3 player family with the new NWZ-S540 and the NWZ-E440 series. |
The NWZ-S540 series integrates Sony‘s new Digital Linear Phase Speaker System. Combined with its 2.4-inch LCD screen, the NWZ-S540 player allows users to share music with friends and family. The NWZ-E440 series features an extended battery life for longer music and video playback. The NWZ-S540 series is bundled with a convenient stand, making it easy to prop up the player instead of holding it when watching videos or recording lectures. The Digital Linear Phase Speaker System is developed by Sony to enhance sound quality from stereo speakers. The advanced audio technology allows for natural sound reproduction and powerful bass sounds to be amplified in a compact body. Also incorporated are voice and FM recording and multiple codec support for convenient music and video playback. In addition, the included Content Transfer software easily transfers files such as music, movies and photos from Windows Explorer, iTunes® or even Cyber-shot cameras to the Walkman® with its simple drag-and-drop interface. For users who like to wake up to tunes every morning, the new Walkman S540 series features the new alarm function that allows users to set a daily ‘wake-up call‘. A timer function switches off the Walkman within a set time, which helps to preserve battery life and enable longer hours of audio enjoyment. Both Walkman series feature an extended battery life with up to 42 hours of music playback and 6.5 hours of video playback on the NWZ-S540, and up to 30 hours of music playback and 6 hours of video playback on the NWZ-E440. With superior sound quality brought about by the stereo speakers, the new Walkman S540 series and E440 series provide an audio experiences for users who enjoy music on-the-go. |
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
