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Socialsamosa.com to host ‘Social Media Mentoring’ session for start-ups
MUMBAI: 15 experts over five days will give an insight to businesses on the new tool of communication: social media. Conducted by Socialsamosa.com starting 21 October, the social media mentoring session aims at aiding start-up companies with an opportunity to enjoy a private 30 minute session with a social media expert from within the industry.
With social media transforming into serious business and a platform to engage and retain customers along with being cost effective, small business entrepreneurs are adopting it instantly. The social media mentoring session will help companies in finding answers to the ever changing and evolving platform.
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Speaking on the event Socialsamosa.com co-founder Aditya Gupta said, “Start-ups are often overwhelmed with the growing number of social platforms and fail to strategise and create power packed campaigns that can lead to fulfillment of crucial business goals. For instance, Myntra derives a good amount of its web traffic through social media and likewise e-commerce start-ups can boost their footprints too. To facilitate this process we have initiated private mentoring sessions which I believe can truly build social media marketing direction for any start-up brand.”
Participating companies can choose slots between 11 am and 3 pm during the five days of the session. 45 start-ups can choose a slot and a speaker depending on the area of expertise and business strengths. So for those interested in understanding how listening, monitoring or analysing social conversations can help their business, can book a slot with someone working with analytics tool/platform.
Socialsamosa.com co-founder Ankita Gaba added, “We realise that there is a need within the start-up ecology to understand and acquire a thorough understanding of social platforms and hence we have organised this knowledge sharing activity through Social Samosa school, our sub-portal. The private hangout will ensure a healthy interaction through a two way knowledge sharing and building exercise. We did a twangout [combination of live Google hangout and tweets] with Harshil Karia on how startups can use social media. But that was one to many, one expert answering multiple questions of multiple start-ups. This time we have gone beyond the general sharing of knowledge and moved to business specific mentoring, ensuring a highly personalised brand experience.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
