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Sky launches largest HD personal video recorder capacity
MUMBAI: Sky has introduced a Sky+HD box that can store up to 240 hours of personal high definition (HD) television, the largest capacity HD personal video recorder in Europe.
The new Sky+HD 1TB box, so called because of its one terabyte of personal storage, offers all the benefits of a standard Sky+HD box, including access to Sky’s 37 HD channels, the new HD Sky Guide, Sky+ and Sky Anytime, but with four times the storage capacity, which equates to around 100 HD movies or 740 hours of standard definition content. Sky Anytime also increases its memory size, to allow for up to 160 hours of HD content, to view on demand.
Sky director of product management and marketing Hilary Perchard says, “We want to offer people as much choice as possible. We know customers are happy with the storage on our standard box, but the Sky+HD 1TB will appeal to people who want to watch and store even more HD TV. Whether customers take a Sky+HD box or the new Sky+HD 1TB box, they’re guaranteed a premium viewing experience that is future-proofed for Sky’s 3D and video-on-demand services, due to arrive later this year”.
Sky launched the UK’s first national HD service in May 2006. Today Sky+HD customers can watch HD channels from leading brands such as Sky Movies, Sky Sports, Channel 4, E4, Disney, MTV, BBC, Discovery, FX, Sky1 and National Geographic.
Further channels are due shortly, including Sky News HD (Spring 2010), with a view to growing the offering to 50 channels.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
