Applications
SingTel upgrades mio TV menu
MUMBAI: SingTel has unveiled a new and enhanced mio TV after a major acquisition deal with Fox International Channels (Fic) to offer 40 of its channels, most of which will be available from 1 October.
Fic is an international broadcasters of branded subscription
television channels. The suite of channels making their debut on mio TV cuts across a range of genres and includes channels such as National Geographic Channel, Star World HD, Fox Movies Premium HD, and Star Chinese Movies.
SingTel MD of television Goh Seow Eng said, “We are thrilled with this ground-breaking deal as the addition of these FIC channels really takes the entire mio TV experience to a whole new exciting level. Customers love our world-class sports and latest on-demand content, ordered from the comfort of their sofas, but they also want the relaxing option of channel surfing and discovering new shows.”
The deal brings the total number of channels on mio TV to 111. The new channels span an assortment of languages and genres from the latest lifestyle, music and entertainment content to popular documentaries, children‘s programming and news. In addition to sought-after English and Chinese programmes, mio TV customers can look forward to compelling content on tvN, the leading Asian channel for Korean drama, K-Pop culture, variety shows, and lifestyle programming; Bollywood blockbusters on Star Gold; the best of Tamil entertainment programming on Vijay and the latest news and views on Fox News Channel and Sky News HD.
To ensure that customers have the fullest enjoyment of entertainment, mio TV will be restructuring its channel numbering system with the launch of the new Fic channels.
Goh said, “We will ensure little or no disruption to customers.
Existing channels will be available at their new and old channel numbers until end October to give customers time to adjust. All channels have also been organised by genre so viewers can conveniently use their remote control to scan easily for the most immersive experience”. Another enhancement that will please fans of Korean drama series is the fact that KBS World is now available in HD, and ONE HD will be available with both English and Chinese subtitles from 17 September.
Based on feedback from customers, the mio TV channels have been repackaged to ensure that customers are getting the best possible value with a mix of great content and significant savings.
Goh said, “There is no change in pricing for existing customers unless they choose to upgrade their entertainment options with the new channels. When they explore our new packages, we are confident that they will be delighted by how well these value-for money packages serve the entire household.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
