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Shemaroo acquires content for digital library
MUMBAI: In its aim to expand its digital content library into the regional entertainment sector, Shemaroo Entertainment has decided to capitalise on the popularity of regional content by acquiring both audio and video content rights in more than 20 languages including Gujarati, Marathi, Punjabi, Rajasthani, Bengali and Telugu.
In this regard, the company has tied up with over 100 labels including Fountain Music, Navrang, SS Communications, Veena Music and Kavithalayaa Productions , Video World, and Simran Music Industries, to name a few.
Says Shemaroo Entertainment director Jai Maroo, “Our recent acquisitions will not only add to our library but also will help us cater to a wider range of customers. We are working to elevate the experience of entertainment consumption through digital media by adding new content and constant innovation.”
Shemaroo has managed to create a content base ranging from traditional to contemporary music in various genres like devotional, folk, pop, romantic, classical, ghazals, children‘s songs, qawwali, sufi and even Rabindra Sangeet.
In another move, Shemaroo has released a bouquet of 15-minute films. These films target the new-gen consumer and will be distributed through Digital Media.
Shemaroo has already acquired more than 50 films including recent films like Ishqiya, No Entry, Dus, Love Ke Liye Kuch Bhi Karega, Khwaish and classics like Mughal-E-Azam, Mera Naam Joker and Amar Akbar Anthony.
The company is already in the process of acquiring many more films including regional language films.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
