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Reliance launches F1 2012 game
Mumbai: Reliance Home Video & Games, a player in the Toys and Games licensing and merchandising industry, has launched the F1 2012 game in India.
The game has been launched for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system and Windows PC. The official game of Formula One will be available across leading stores in India at a price of Rs 2799 for Xbox 360 and PS3 and Rs 999 for PCs.
The game has been developed under Codemasters’ worldwide agreement with Formula One World Championship Limited. F1 will invite players to ‘Feel Formula One’s speed, passion, and glory.
“F1 2012 will deliver an experience that puts players into the heart of the sport. It will be the most accessible Formula One game yet with a new Young Driver Test, taking inspiration from the real world event, to introduce new players to the world of Formula One racing and explain how to handle motorsport’s exciting and responsive cars,” the company said.
Gamers can play the F1 2012 Demo and experience it before the full retail release. The demo will allow players to try out two of the game’s new features – Young Driver Test and Season Challenge.
Reliance Home Video and Games COO Sweta Agnihotri said, “Formula One game has a huge fan base across world and Codemasters’ Formula One games are a landmark release in the gaming calendar – this year is no different. Formula One is the pinnacle of motorsport and one of the most popular sports in the world, and I am sure gamers will enjoy the new modes and tracks in the game.”
Codemasters VP- distributor territories and emerging markets Hal Bame added, “India is a key growth market for us and Reliance Home Video & Games have one of the strongest distribution networks in India. With this association, and the love of Formula One in India, we feel this is the perfect formula for success in a market which will have growing importance to all gaming companies in the coming years. With F1 2012’s wealth of new and exciting features, such as Champion’s Mode, the new Austin F1 racing circuit in the USA, Young Driver Test and more, we feel there’s never been a better game to reach out to the millions of gamers and Formula One fans in India.”
Some of the key features of the Formula One game include Champions Mode, Season Challenge, Young Drivers Test and New USA Circuit for 2012.
“The series has set the standard for weather in racing games. This will provide Active Track Technology to produce localised rain showers on certain areas of the circuit When one part of the track is wet while other areas are dry this will make the race more unpredictable and dramatic as players make game-changing strategy calls,” the company said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
