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Reliance Digital TV to offer 250 channels in HD
MUMBAI: With the need for high-definition (HD) content increasing rapidly, the fight amongst DTH players to provide more channels in the HD format is also intensifying.
Just after three months of market leader Dish TV‘s announcement of offerring 30 channels in HD format, Reliance Digital TV said Wednesday it will provide its entire bouquet of 250 channels in “HD like quality” to the HD subscribers.
Reliance Digital TV said Wednesday it has incorporated a new technology that enables upscaling an existing video resolution into HD quality by enlarging and digitally processing the same 10 times over.
“This new technology will give customers an enhanced contrast and saturation with a sharper, brighter and a more vivid picture. Additionally, Reliance Digital TV subscribers will now watch their programmes with a 16:9 wide aspect ratio and digital sound clarity,” the company said.
Reliance Digital TV CEO Sanjay Behl told indiantelevision.com that the technology allows real time conversion of the picture quality into 1080p.
“We are not charging anything extra for the HD service, the HD set-top-box (STB) price remains Rs 2590 and the packages will also be the same. We are providing the digitally enhanced ten times sharper image with digital sound to our subscribers,” Behl said.
Incidentally, when Dish TV had announced the launch of 30 individual channels in HD in February this year, it had bought additional transponder capacity on AsiaSat 5 to enable the increase in its offerings.
However, Reliance Digital TV has not disclosed the technology or the capacity it has for the conversion from SD (standard definition) to HD.
When queried, Behl said he is not in a position to share those details.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
