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RBNL’s ‘Big Magic International’ launches in Australia
MUMBAI: After Canada and the United States, Reliance Broadcast Network‘s (RBNL) hybrid channel ‘Big Magic International‘ is foraying into the Asia-Pacific region with the launch in Australia.
The broadcasting company has partnered with Australia‘s DTH company, Konnec TV, to distribute the channel across the length and breadth of the country.
‘Big Magic International‘ offers a variety of entertainment, infotainment, and business news from the libraries of the RBNL and Bloomberg TV India.
The channel‘s offerings are customised to suit the entertainment demands of the sizeable South Asian Diaspora in Australia.
The channel will be added to the basic pack of Konnec TV, which is currently priced at AUD 39.55.
RBNL CEO Tarun Katial said, “After establishing our presence in Canada and the United States, we are happy to take Big Magic International to Australia as the country‘s only variety entertainment channel that offers fresh and relevant programming. We‘ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there”.
“With the addition of Big Magic International, we will continue to provide to our subscribers with top-quality television channels. The channel carries a variety of content across genres from back home, which people sitting miles away from their homeland want to watch and monitor. Konnec TV is proud to be the go-to TV provider for the widest variety of top-rated programming at the best price in the industry. We are happy to associate with Reliance Group‘s channels in the region as a part of our bouquet,” Konnec TV CEO Abhishek Narang said.
The channel maintains its USP of three fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming from Bloomberg TV India. The channel will also feature a special weekend feature show created around the Indian business world and investments in India, along with some of the key shows from the Bloomberg TV India stable that includes shows like Assignment and The Pitch.
According to the company, the South Asian population in Australia is approximately 4,00,000 and makes for 2 per cent of the population of the country, making it the second largest non European group in Australia. Ensuring reach to maximum households, Big Magic International has mapped the entire market to ensure optimal reach amongst relevant audiences.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
