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Raajje TV joins Asiasat 5
MUMBAI: Maldives broadcaster Raajje Television has signed a lease agreement for C-band capacity on Asiasat 5 to distribute a Dhivehi language news channel across the country and the Asia-Pacific region.
Raajje TV is distributed free to air, to cable operators, hotels, resorts and home viewers throughout the 120 inhabited islands of the Maldives. With AsiaSat 5, Raajje TV also reaches all major Asian TV networks, hotel networks and TV viewers under the satellite’s pan Asian C-band footprint.
Raajje TV chairman Akram Kamaludeen said, “Asiasat 5’s excellent power and the use of high order modulation technology allow our channel to be distributed to cable operators and home viewers across the country cost effectively. We also appreciate the ability of reaching out to Dhivehi communities in the South Asia region through AsiaSat 5, one of the fastest growing South Asian TV platforms in Asia”.
Asiasat president, CEO William Wade said, “We welcome Raajje TV on board and are pleased to add the first Dhivehi language channel to our satellite platform, to serve the Maldives and the Dhivehi speaking population living in South Asia. The addition of Raajje TV to Asiasat 5’s South Asian TV neighbourhood underlines our value in providing cost effective distribution solutions to broadcasters and content providers, for both domestic and overseas broadcasting.”
Raajje TV is available in Asiasat 5 with the following reception parameters:
Orbital Location : 100.5 degrees East
Transponder : C2H
Frequency : 3683 MHz
Video Format : MPEG-4 DVB-S2
Polarisation : Horizontal
Modulation : 8PSK
Symbol Rate : 1.44 Msym/sec
FEC : 3/5
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
