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Parle-G hunts for a new Super Hero with Zapak
MUMBAI: Reliance Entertainment‘s online gaming portal Zapak.com, in collaboration with Parle-G, launched the third edition of ‘Parle G Super Gamer.’ Saloni Daini, winner of Chhote Miyan, launched ‘Parle G Super Gamer’.
After having received a good response continuously for the past two years, ‘Parle G Super Gamer’ III aims to be bigger and better this year.
After a period of 21 days, 50 hi-scores from each Zone will be invited to Zapak Gameplex, nearby in their own city. Five winners will be selected from each of the Zones and will be coming to Mumbai to compete in the National Finals. The tournament is open to all children in the age group 6-14 years.
Besides having a lot of fun and a lot of gaming for the kids, the tournament is offering exciting prize of actually creating a game on the winner of the tournament.
Parle Products GM marketing Pravin Kulkarni says; “In this fast changing world, children are more exposed to the technical advances happening around them. The computer has become a major part of their education and upbringing. For kids, computers are not a piece of luxury but an essential tool or a great friend, With Parle G Super Gamer we intend to connect to this ever evolving generation of Genius kids.”
Zapak Digital Entertainment CMO Arun Mehra says, “Zapak has always been synonymous with online gaming for the kids’ community in the country. Zapakkids.com is the fastest growing segment on Zapak.com with 1.6 mn registered users. Parle G Super Gamer is a flagship property that we have created with Parle-G, the most popular brand in kids category and it has given us an over whelming response for the first two editions of the tournament. We hope to see even better response this year.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
