Applications
Pace tops STB market in 2010
MUMBAI: Pace shipped more set-top boxes (STBs) in 2010 than any other developer in the world, surpassing previous leader Motorola.
“A major increase in its set-top box sales propelled Pace to number one in the global market in 2010,” said IHS Screen Digest.
Pace creates and delivers set-top box technology- particularly HD, PVR and hybrid devices – for over 160 of the world’s payTV operators. No other set-top box developer has such a broad product and broadcast platform expertise, Pace said.
The ability to secure its position at the forefront of the set-top box market was propelled by Pace‘s particularly strong
performances in both North and South America.
Tom Morrod, head of TV technology, IHS Screen Digest, commented: “Pace has been voraciously taking market share from US incumbents with high-volume deals such as selling boxes to Comcast. The company also fostered new big-volume customers like Net Servicios in Brazil.”
Pace CEO Neil Gaydon said, “The Screen Digest report reinforces an important milestone for Pace and to move to this position from third in the market is evidence of our terrific momentum in the last three years. We have led this generation of television technology and with our recent acquisitions we will lead the next generation of converged home systems through outstanding, innovative products and services.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
