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Pace to support 3 cable ops in switching over to digital cable
MUMBAI: Pace, a leading technology developer for pay TV and broadband service provider, has said that its pre-integrated software, conditional access and set-top box (STB) solution has been selected by three Indian cable operators, Delhi Distribution Company (DDC), Faction Digital, New Delhi and Kozhikode Cablecommunicators Ltd.(KCL), Calicut, to support their move to digital cable.
Pace has designed its pre-integrated solution to provide a cost-effective alternative to operators who need a high quality pay-TV platform but don‘t have the time or infrastructure to manage multiple technology partners or complex systems integration work.
Pace‘s pre-integrated solution incorporates Pace‘s Tungsten device software and Titanium Conditional Access System (CAS) as standard on a Standard Definition (SD) or High Definition (HD) set-top box.
The Indian version of the solution includes a Pace India-developed user interface (UI) created specifically for local consumer browsing preferences in terms of colour and design, including a button on the box itself so that users can operate all functions if their remote control is missing or out of action.
DDC, Faction and KCL have selected the Pace solution to enable swift rollout of digital services to their customers as part of this process, which will see 80 million Indian households transitioned to digital services by the deadline. The solution‘s design allows the operators to quickly deploy digital services to customers via an SD set-top box, and then add PVR capabilities or additional services in the field over time, if and when their requirements change.
Pace International president Shane McCarthy said, “Pace aims to offer operators as many options as possible. The cost and time pressures for Indian operators are huge, and working with multiple partners to develop, integrate and deliver their service platform is not a realistic option.
“We have developed our pre-integrated solution to make operators‘ lives easier by giving them the option of a single source for their software, hardware and CAS. It provides DDC, Faction and KCL with a straightforward and cost-effective way of moving their subscribers to digital, while maintaining the high quality that customers have come to expect from Pace. This not only delivers up-front but also keeps customers‘ longer-term costs down.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
