Applications
NDS to highlight advanced hybrid solutions at Anga Cable trade show
MUMBAI: NDS has unveiled its line-up of advanced solutions and applications for Anga Cable, which kicks off in Germany next week.
Present on the show will be technologies that enable platform operators to secure and broaden their business with new, revenue-boosting hybrid services.
NDS will also showcase a range of solutions deployed by local European service providers including: Kabel BW, Tele Columbus and Sky Deutschland.
NDS demonstrations at ANGA Cable will include:
-Next generation User Interfaces for an improved user experience
Pay-TV operators around the world are deploying what NDS claims is the industry’s most advanced Electronic Programme Guides (EPGs) and UIs with the assistance of NDS’ design and consulting services. NDS will be demonstrating Oona, an intuitive conceptual UI that incorporates contextualised widgets, social interaction and search and recommendations which addresses the complexities of the connected environment.
3DTV : NDS is addressing the issues surrounding 3DTV, such as the display of the EPG and subtitling on stereoscopic 3D content and the requirements such features place on the chipset. To demonstrate, a proposed solution that addresses the real challenges of having a 3DTV in the home will be on display.
-NDS DynamicAdvanced Advertising suite: This enables TV operators to manage, deliver and execute advanced, addressable advertising applications to improve their existing advertising sales and develop new advertising revenue streams.
Infinite TV: Through InfiniteTV, connected TV viewers have access to complementary over the top (OTT) Internet video services and applications such as catch up-TV and on-demand content through a single, intuitive user experience with a rich electronic programme guide (EPG).
Using both broadcast channels and the Internet, InfiniteTV adds rich metadata to broadcast programmes and integrates advanced search and recommendations engines to provide a seamless ‘over the top’ television experience.
-NDS Video On Demand (VoD) with Progressive Download : NDS’ VOD service, based on Progressive Download (PDL) technology, enables the delivery of both SD and HD content over IP whilst managing the problems associated with low bandwidth connections to deliver uninterrupted viewing – ensuring a quality of service matching that of traditional VOD. Using the internet to download content to the DVR hard drive; once enough content is cached, the viewer can start playback and any remaining content is downloaded in background mode.
-Unified Gateway: NDS is working in partnership with Jungo, an NDS group company, to address the potential of a truly connected home environment. At ANGA, NDS and Jungo will be showcasing a proof of concept demonstration of an end-to-end system that takes a unified approach to distributing video, data and voice services in and around the home from a single point.
NDS GM Yves Padrines says, “As the pay-TV market embraces a hybrid future and competition intensifies in markets such as Germany, choosing the right technology partner becomes more critical than ever. NDS is ideally placed to partner pay-TV operators of all sizes as they seek to increase their subscriber base, improve customer loyalty and grow revenues through the deployment of differentiated hybrid services.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
