Applications
Nab to debate on the gaming industry
MUMBAI: The National Association of Broadcasters (Nab) convention which takes place later this month in Las Vegas will have several sessions that take a look at the gaming industry.
A sesion on 14 April will look at ‘Global Games: How international markets are playing a leading role‘. From the massive popularity of casual games in Asia, to leading innovations in development from the U.K. and India, and financing partnerships across Europe, global players are having a tremendous impact on the games industry.
From the development and creative side to the growing opportunities in new markets across the world, leading players from international markets come together to share ideas on growing opportunities in global games.
The panellists are Nexon Games CEO Daniel Kim, Igfun CEO Sean Malatesta and M2 Research founder and senior analyst Wanda Meloni.
On that same day another session will look at convergence taking place in entertainment and games. Experts from across the games, film and mobile industry will look into the future of collaboration in entertainment. As video games, feature films, mobile applications and social networking continue to integrate, more opportunities exist to generate new revenue, share content and leverage new technologies.
Social gaming is exploding through mobile platforms and social networks; console games are breaking thrilling new ground in emerging technologies; feature film creators and game developers are collaborating to bring dynamic creative to audience content across multiple platforms.
The panellists are Viximo CEO Dale Strang, Evolved Games COO Reto Bodmer and EA Interactive VP business development and strategic partnerships Sebastien Halleux.
Another sesssion looks at the women consumers in gaming, ‘She‘s Got Game: Exploring the Rising Importance and Influence of Women in Interactive Entertainment‘. Although women and girls represent 51 per cent of the global population and are the fastest growing segment of the video game market, they have been largely ignored as a primary audience to date.
Women now represent more than 45 per cent of the video game marketplace, and their influence is rapidly growing across all genres of games: console, casual and application-based. A very significant opportunity exists to drive revenue and build franchise brand loyalty by developing and marketing video game content that focuses on interests of women / girls, and by reflecting them as the primary content characters.
A panel of developers, publishers and marketing experts will explore the growing influence and importance of women in video games. The speakers are GameDocs president, CEO Belinda Van Sickle, 38 Studios CEO Jennifer MacLean, That Game Company co-founder and president Kellee Santiago and Her Interactive CEO and president Megan Gaiser.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
