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Myntra acquires SherSingh.com
MUMBAI: Myntra.com, an ecommerce player for fashion and lifestyle products, has acquired SherSingh.com, the global private label online brand specialising in sports-inspired lifestyle apparel for men and women.
As part of the cash cum equity deal, the Sher Singh brand of products will now be exclusively sold on myntra.com and shersingh.com.
With this acquisition, Sher Singh‘s senior management team along with its employees will be absorbed into Myntra and will contribute towards strengthening Myntra‘s private label portfolio. Myntra will leverage Sher Singh‘s fashion and design expertise to strengthen its private label and presence in the US market. Myntra will also maintain Sher Singh‘s New York (award-winning) design studio to tap into the latest trends from one of the world‘s leading fashion capitals.
Myntra.com founder & CEO Mukesh Bansal said, “We are very excited about this acquisition. Sher Singh‘s team has built one of the most innovative and trendy fashion brands which speaks to the global market place. We are very confident that this acquisition will significantly enhance Myntra‘s fashion and design expertise”.
Sher Singh.com co-founder & CEO Sunjay Guleria added, “We couldn‘t have asked for a better long-term fit than Myntra. As the leader in the fashion and lifestyle ecommerce space, Myntra will now expose Sher Singh‘s award-winning designs and superior quality to millions of consumers in India and help us create long-term, sustainable brand equity. In addition, our combined merchandising expertise will ensure on-trend, global fashion at affordable prices”.
Launched in 2011 by Exclusively.in Inc, India‘s leading boutique ethnic wear portal (www.Exclusively.in) for the US and UK, Sher Singh has Indian cricket superstar Zaheer Khan and model and Bollywood actress Lisa Haydon as its brand ambassadors.
The company has offices in New Delhi and New York and has created the world‘s first global Cricket-inspired lifestyle apparel brand with its signature “INDIA” polo worn by Cricket heroes such as Sachin Tendulkar, Zaheer Khan, MS Dhoni, and Harbhajan Singh.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
