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MobiTV creates new hub in London to manage EMEA operations
MUMBAI: MobiTV, a global leader in enabling delivery of live and on-demand TV everywhere, plans to expand its Europe, Middle East and Africa (EMEA) operations to London as part of its continuing growth in the region.
The new hub will be managed and operated by MobiTV co-founder and president Paul Scanlan.
“Since the company‘s start over 10 years ago, Paul Scanlan has been an unmistakable driving force behind the business,” said MobiTV CEO Charlie Nooney. “We are excited by the opportunities for true TV everywhere in EMEA and internationally. As our growth accelerates, Paul is the right person to lead our expansion outside of the U.S.”
From the company‘s new London office, Scanlan will continue to manage and grow all aspects of the company‘s sales and partnership activity in EMEA, as momentum for TV everywhere is building in Europe and other regions.
Recently, the company announced further upgrades to its TV everywhere proposition with the introduction of its nDVR (network DVR) – a cloud-based solution that addresses digital rights management issues geographically.
MobiTV has also extended the scope of its datacenter to manage all types of motion picture content for international multi-screen delivery of high-quality services.
“The EMEA markets have demonstrated strong growth potential for IPTV and TV everywhere,” said Scanlan. “I look forward to MobiTV playing a key role in enabling the development and adoption of TV everywhere deployments in EMEA and other global markets.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
