Applications
Mobango launches cricket apps
MUMBAI: Mobango, which is a mobile applications store with over 1.5 million applications, games and content, has launched the official Indian Premier League (IPL) application by Times Internet, called DLF IPL T20 Cricket.
This app gives fans an opportunity to join the IPL. Users can track scores, match schedules, points tables and much more about their favourite IPL teams while on the move. The crisp user interface on this application accompanies features like alerts on 4‘s, 6‘s and wickets taken.
Indiagames has developed the Official Games for each team participating in the IPL. There is the DLF IPL game and 10 different games based on each of the franchise teams. Carrying the teams branding and factoids, these games offer a cricket experience with realistic gameplay along with simple controls.
To spice it up, Affle comes up with a unique application called Dressing Room. Dressing Room offers the latest T20 cricket gossip, post match party coverage & dressing room secrets. The application promises news and gossip on teams, owners and players with interesting trivia and special zones.
Mobango COO Badri Sanjeevi says, “Mobango is one of the largest cross platform application stores in the world driving more than 1m downloads a day with nearly 7m global registered users. Mobango is delighted to be able to offer these highly popular cricket apps. Mobango will deliver lakhs of downloads for these popular cricket apps over the next few days of ongoing IPL tournament.”
Commenting on the partnership with Mobango, Times Internet CEO Rishi Khiani says, “The IPL has been a significant investment for Times Internet for the current year. We are keen on getting IPL news, feeds and scores to the consumers across multiple platforms. Our mobile app strategy is at the heart of this initiative. We are very happy to associate with Mobango, one of the largest mobile app stores in the world to distribute this app to the millions of Indian cricket fans on mobile.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
