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mioTV launches new channels
MUMBAI: SingTel has announced that Sundance Channel and WE tv will be available for the first time in Asia on its mio TV platform in Singapore on Channel 51 and 24 respectively.
The channels will be available to mio TV customers from 7 December in both standard and high-definition with Mandarin subtitles with both 24/7 linear and SVOD offerings available.
Says mio TV VP Tim Carmichael, “Sundance Channel is a valuable addition to mio TV’s suite of channels and will most certainly cause a buzz among lovers of independent films and the Sundance brand’s unique programming. We are very pleased and excited about being the first platform to carry this well-respected channel in Asia.”
Sundance delivers programming drawn from categories such as independent or art-house film and other entertainment and culture, fashion, intriguing people, pop culture and/or leisure, and the world of art. Programming on the channel is a mix of independent films and series focusing on celebrities, ecology, music, fashion and travel.
Avers Redford, “Sundance Channel is a destination to discover new voices, new points of view, and new personalities; it also strives to be uniquely entertaining. Through the power of popular culture, Sundance Channel programming can provoke thought and foster understanding of worlds apart from our own. All of this makes the launch of Sundance Channel in Singapore particularly exciting and important to me.”
WE tv is Singapore’s first lifestyle channel exclusively dedicated to women. Currently available in nearly 74 million homes in the US, WE tv is the source for progressive, confident women looking to satisfy their curiosity with original stories.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
