Applications
LinkedIn Q2 net dips 37.7% to $2.8 mn
MUMBAI: LinkedIn Corporation‘s net profit dipped 37.7 per cent in the second quarter of 2012 to $2.8 million from $4.5 million a year earlier.
Its revenue for the April-June quarter was $228.2 million, an increase of 89 per cent compared to $121 million in the second quarter of 2011.
LinkedIn‘s adjusted EBITDA for the second quarter was $50.4 million, 22 per cent of revenue. It was $26.3 million a year earlier.
The company‘s revenue from the US totaled $147.3 million, and represented 65 per cent of total revenue while revenue from international markets totaled $81 million, and represented 35 per cent of total revenue in the second quarter of 2012.
Revenue from the field sales channel totaled $129.4 million, and represented 57 per cent of total revenue in the second quarter of 2012. Revenue from the online, direct sales channel totaled $98.8 million, and represented 43 per cent of total revenue in the second quarter of 2012.
“LinkedIn had a strong second quarter with all of our key operating and financial metrics showing solid performance,” said Jeff Weiner, CEO of LinkedIn. “Our ongoing investment in product innovation drove healthy engagement as measured by unique visiting members and member page views, and our three revenue streams all experienced significant growth.”
Hiring Solutions: Revenue from Hiring Solutions products totaled $121.6 million, an increase of 107 per cent. Hiring Solutions revenue represented 53 per cent of total revenue in the second quarter of 2012, compared to 48 per cent in the second quarter of 2011.
Marketing Solutions: Revenue from Marketing Solutions products totaled $63.1 million, an increase of 64 per cent. Marketing Solutions revenue represented 28 per cent of total revenue in the second quarter of 2012, compared to 32 per cent in the second quarter of 2011.
Premium Subscriptions: Revenue from Premium Subscriptions products totaled $43.5 million, an increase of 82 per cent representing 19 per cent of total revenue in the second quarter of 2012, compared to 20 per cent of revenue in the second quarter of 2011.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
