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LinkedIn introduces new features
MUMBAI: In order to help professionals further their career through LinkedIn, the networking site has introduced new features.
It has introduced Notifications along with a redesigned version of Company Pages and Career Pages. Along with this roll-out, LinkedIn is also testing a new feature, Endorsements, in India.
LinkedIn Endorsements is an “easy” way to endorse skills and expertise of professional connections. This is a “light-weight” way to recommend someone that you work with to help them build their professional profile of record. This feature makes it easy to endorse specific skills of multiple connections at one go.
“Furthermore if someone you are connected to has endorsed you, you will receive an email digest and also see an update on your LinkedIn update stream. Currently this is a test roll-out of the Endorsements feature to gauge the value that members are able to derive through easy endorsement of skills and expertise of their professional connections,” the statement read.
LinkedIn‘s new ‘notifications‘ feature notifies you in real-time when someone likes what you‘ve shared on LinkedIn, views your profile, accepts your invitation, and much more. You‘ll see a notification flag at the top of your homepage and a new Inbox envelope icon.
A red circle appears when you have some new activity on your profile. This new feature is all a part of LinkedIn‘s ongoing effort to make it easier to keep engaging discussions going with your network. This feature will soon be updated across all of LinkedIn‘s mobile platforms, the company said.
To give members a “seamless” and “simplified” experience wherever they are, LinkedIn has re-designed its Company and Career pages. For members, this means easier access to the information that they want about the companies they care about. For companies, this means a more powerful way to build relationships with their target audience on LinkedIn.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
