Applications
JVC to introduce GY-HM790 ProHD Camcorder at NAB 2010
MUMBAI: JVC Professional Products, a division of JVC US, will introduce the new variant of its ProHD camcorder line, the GY-HM790, at the television technology event NAB show in Las Vegas this year.
With a modular design and a complement of accessories, the new camera supports multicore or fiber-based production. Additionaly, as a shoulder-mount camcorder, it delivers ENG and sports production performance.
The camera records at 35 Mbps (HQ mode/variable bit rate) or 19 Mbps/25 Mbps (SP mode/constant bit rate).
Adopting the tapeless workflow introduced in the GY-HM700 camcorder, the GY-HM790 features a dual card slot design that records to low-cost, non-proprietary SDHC Class 6 or 10 solid-state media cards. JVC’s native file recording technology allows recording in ready-to-edit file formats for Apple Final Cut Pro (.mov) and other major NLE systems (.mp4) that are compatible with Sony XDCAM EX workflow.
The company adds that the new GY-HM790 also builds on the studio capabilities of its GY-HD250 camera with its improved picture quality and cleaner studio integration. Its re-designed studio adapter sled incorporates a modular approach to multicore or fiber connectivity for a cleaner interface. Modules connect directly to the camera without external cabling, so that they can be used either with the studio sled or hand-held. Moreover, JVC’s modular approach allows the creation of additional modules to accommodate future technologies.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
