Applications
Jump Games launches Mobile Game for T20 World Cup
MUMBAI: Jump Games, Reliance Entertainment Digital‘s mobile and web games developer and publisher, is launching the official mobile game of ICC T20 World Cup 2012.
Through the game, one can own his favorite team and experience the “thrill” and “excitement” of playing the ICC T20 World Cup 2012 right on his mobile handsets. In an attempt to create a close replica of the real world cup, the matches in the game are also scheduled according to the ICC schedule for the World Cup in Sri Lanka.
Jump Games business head India Chaitanya Prabhu said, “Cricket is a religion in India and it is also the most popular game for Indians on their mobiles. With this game we wanted to extend the experience of the ICC T20 World Cup 2012 to the mobile phone. We wanted to add to the enjoyment around the ICC T20 World Cup 2012 and hence decided to launch the contest. I am sure that casual gamers will enjoy playing the official mobile game of the ICC T20 World Cup 2012.”
The game is available on leading platforms like Android, iOS, Blackberry and Symbian. Java based version of the game is also available for feature phones. The game can be downloaded from the app stores of various platforms as well via various leading telecom operators like Airtel, Idea, Vodafone, Docomo and Reliance.
Additonally, Jump Games is also hosting a contest and cricket enthusiast can get a chance to win tickets to the ICC T20 World Cup 2012 via online contest.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
