Applications
ISA Technovation Awards 2010 kicks off
BANGALORE: Centred around the theme ‘India Market-Momentum for Growth in the New Decade,’ the 5th ISA (Indian Semicondutor Association) Vision Summit kicked off today in Bangalore with an inaugural keynote by Isro’s past Chairman and International Academy of Astronauts (IAA) President G Madhavan Nair.
Among the products in the reckoning for Techonovation Awards 2010 are some that find application in the media and entertainment industry.
Verismo‘s VuNow that provides Access to the broadest online content and allows the viewer to watch millions of free online videos directly on the TV instead of the PC. VuNow comes in two models – a standard definition and a high definition model of the VuNow PoD that can connect to any TV.
The device enables watching of video content from Hulu™, Netflix™, Amazon Unbox™, CNN™, ESPN™ by downloading PlayOn™ from Media Mall™, YouTube™ videos on TV by categories. It enables search for videos with a powerful built-in video search engine, live TV Channels from around the world a well as listening to live internet radio.
The device also permits access to personal media such as video, music, and photos from the home network – stored on a PC, networked attached storage device, or even on a connected USB storage device. The VuNow supports wired or wireless connectivity.
The SL 1001 Universal TV Demodulation IC which the creators, Bangalore-based Saankhya Labs, claim is the World‘s First Software-Defined Universal Demodulator IC for Digital and Analog TV reception. The Saankhya solution is an ASSP for demodulation.
The SL 1001 is designed to demodulate all the broadcast TV standards and is a platform which is capable of supporting world-wide TV demodulation standards. It is capable of performing the functions of Signal Conditioning, Signal Processing and Channel Decoding stages to generate a Transport Stream
The BCM4329 from Broadcom India, which eliminates the barriers of adding the latest wireless connectivity features to small, battery-operated devices. In addition to bringing greater Wi-Fi throughput and coverage to mobile consumer electronics, the BCM4329 is Broadcom‘s smallest and lowest cost dual-band 802.11n solution.
The BCM4329 integrates a complete IEEE 802.11 a/b/g/n system (MAC/baseband/radio) with Bluetooth® + EDR (Enhanced Data Rate), and FM radio receiver and transmitter. By combining several proven wireless technologies onto a single silicon die, the BCM4329 enables mobile devices to support today‘s toughest media applications.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
