Applications
International Datacasting showcasing new products at Nab
MUMBAI: International Datacasting, which provides advanced solutions for the distribution of broadband multimedia content via satellite, will be debuting new products at the Nab Conference and Exhibition in Las Vegas from 12-15 April.
A highlight will be the Nab debut of the SFX ProIPTV, IDC‘s next generation blade receiver for IPTV distribution. The newest member of IDC‘s award winning SuperFlex line of products, the ProIPTV has room for up to 14 dual carrier, hot swappable receiver blades per chassis, making it ideal for telcos and multi-dwelling units where space is at a premium. Already in use in a number of locations around the world, the ProIPTV is built on IDC‘s legacy of success in the IPTV market.
NAB 2010 marks the first time that Tiernan and Logic Innovations will be part of the IDC booth. Tiernan‘s products include a line of High Definition and Standard Definition video encoders – MPEG2 and H.264 MPEG4 – and video receivers for a broad range of television contribution and distribution applications. The Logic Innovations product lines of leading edge broadcasting solutions include transport stream multiplexing, IP multicasting and unicasting for the terrestrial, satellite and cable broadcast markets.
A feature of the IDC booth this year will be demonstrations of the company‘s 3D live event capability. In conjunction with Sensio(TM) and The 3D Camera Company from Toronto, IDC will be presenting live 3D content on the NAB show floor.
IDC will be releasing the SuperFlex SFX IP Streamer, an all IP solution for in-theatre distribution of live 2D and 3D alternative content in digital cinemas at Nab. Combining an IDC SFX professional satellite receiver and a Doremi Digital Cinema Server, the IP Streamer enables live event projection for up to 4 digital screens in a multiplex, simultaneously.
IDC president and CEO Fred Godard says, “IDC has a long standing tradition of developing new products that continue to meet the needs of the broadcast market. All of our products are known for their interoperability, consistency and reliability in real-time, real-life broadcast environments. This year we are pleased to be able to showcase end-to-end solutions for our diverse customer base as well as announce new and innovative products.”
In addition to the new products and applications featured at Nab, IDC will also have PROFline products for FM transmission and monitoring as well as its suite of SuperFlex Pro Audio receivers on display.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
