Applications
InMobi appoints Atul Satija as MD for Asia Pacific
MUMBAI: Independent mobile advertising network, InMobi, has roped in Atul Satija as vice president and managing director, Asia Pacific. He will spearhead the company’s Asia Pacific business strategy alongside the global executive team.
Satija takes over from Emmanuel Allix, who recently left the company to pursue other opportunities.
Satija was previously head of wireless business, Japan & Asia Pacific at Google.
Said InMobi founder and CEO Naveen Tewari, “It’s an exciting time for us and our team across the globe is geared up for an extremely successful 2011 as a global mobile technology provider. As we continue to evolve with the rapidly changing business landscape, we are delighted to welcome Atul to the InMobi family.”
Satija will be based out of Bangalore and will be responsible for expanding InMobi’s operations in the region, maintaining customer relationships and establishing new avenues for growth.
“With Atul’s extensive regional experience, we look forward to the market insights and fresh ideas that he brings to the table and are confident in his ability to grow our already well-established regional business,” Tewari said.
Satija brings with him over 12 years of experience in the technology and online media space in the Asia Pacific region. While at Google, he was responsible for driving its mobile business strategy and partnerships across the region. He was also head of business development for India.
Said Satija. “InMobi has grown at a tremendous pace in the last two years as the market for mobile advertising takes off. As an independent network, it is ideally placed to offer the market greater choice. The executive management team at InMobi has done an exceptional job in establishing a leadership position here and I am very excited to take the reins and help steer the company to new heights. One of the first tasks I have on hand is to further strengthen the regional team based in Singapore with outstanding industry talent.”
Satija is a graduate of the National Institute of Technology and holds a post-graduate degree from the Indian School of Business.
Prior to Google, Satija worked at Adobe driving key global alliances for enterprise business and has held various business and technology roles in organisations including Samsung and Infosys. He is also the chairperson of a not-for-profit organisation, End Poverty.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
