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Hulu, CBS sign multi-year licensing agreement
MUMBAI: CBS Corporation and Hulu have entered into a non-exclusive, multi-year licensing agreement to stream programs from CBS‘s rich television library on the Hulu Plus subscription service.
Terms of the deal including the period of the agreement were not disclosed.
The CBS content will begin to appear on Hulu Plus in January 2013, and over the following months, Hulu Plus subscribers will have access to more than 2,600 episodes from library series such as Medium, Numbers and CSI: Miami, as well as classics such as Star Trek, I Love Lucy and The Twilight Zone.
Clips from Entertainment Tonight will also be available the day of broadcast on Hulu and Hulu Plus. A selection of CBS library shows will also rotate through the free Hulu.com service, and additional titles will be announced.
“We‘re excited to deliver CBS library programming to Hulu Plus subscribers,” said CBS Corporation Senior Vice President of Corporate Licensing Scott Koondel.
“This marks another agreement that meets the growing demand for our content on new platforms while establishing other incremental ways to get paid for our library.”
“CBS has a long history of producing truly great TV. Hulu Plus subscribers are entertainment lovers who spend their time watching shows they love, versus shows they might only just like. Those two facts make for a fantastic combination, because this collection of CBS titles are shows that people revere and that really matter to fans of great TV like our subscribers,” said Hulu SVP of Content Andy Forssell.
CBS and Hulu also have previously announced licensing agreements for CBS-produced programming that airs on The CW and for CBS content on Hulu‘s subscription service in Japan.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
