Applications
HBO Go launches in Colombia
MUMBAI: HBO Latin America has announced that their new entertainment platform, HBO Go, will be available in Colombia for MiDirecTV clients.
Through the platform, HBO/Max subscribers will be able to log in and watch films, series, shows and special programs from HBO online on their computers.
HBO Latin America Group president Emilio Rubio said,”Following the success in Brazil where, only weeks after its launch, HBO Go reached record numbers for access and streaming, we now launch in Colombia, giving our subscribers the opportunity to enjoy their favorite programs anytime, anyplace. We are very proud to bring a product to Latin America that further enhances the HBO Premium entertainment experience in the region”.
HBO Go will have many features to personalise the available services, including the ability to receive alerts and notifications, through Series Pass, when new episodes are available. It will also be possible to create watchlists with favorite programs and to view them in HD, with or without subtitles. The platform has a simple and intuitive navigation, and the content is divided into Series, Movies, Documentaries, Specials, Children and Adults.
In Series, for example, subscribers can find the most recent episodes of the third season of Boardwalk Empire, as well as complete seasons of True Blood and Game of Thrones. In addition to the latest series, customers will be able to view all seasons of The Sopranos, Rome and series produced in Latin America such as Mandrake, Capadocia and Prófugos. Exclusive content distributed in the region by HBO such as Mad Men, Preamar and House of Lies will also be available on HBO GO.
In movies, there are HBO films such as Game Change, Hemingway & Gellhorn and Too Big to Fail, as well as blockbusters that fit right in with the programming found on HBO‘s channels.
HBO Go is currently available for all subscribers who have HBO/Max packages with MiDIRECTV. In the future, it will be available with other pay TV operators that are currently working to integrate the service, which works with an authentication system in conjunction with the operator.
HBO GO can be accessed throughout Colombia by computers with a broadband Internet connection. It will soon be available for tablets and mobile devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
