Applications
GTPL launches HD services in Gujarat, Maharashtra
MUMBAI: Gujarat Telelink Private Limited (GTPL), a leading multi-service operator (MSO), has launched its high-definition (HD) services in Gujarat and Maharashtra.
The MSO is offering HD set-top boxes at Rs 4400 with one year subscription package free. The HD STB along with recording facility is available for Rs 6400 including one year free subscription.
After the one year subscription offer, GTPL will offer HD subscription at Rs 1200 per year.
GTPL is targeting 10,000-15,000 subscribers in the initial phase.The company plans to introduce one million new generation STBs from Cisco.
As part of its new offering, GTPL will offer 20 HD channels across a wide array of genres including Star Plus, Star Movies, Star Gold, UTV Stars, Ten HD, Zee TV, national Geographic, M Tunes, Zee Cinema, Travel XP, and Nat Geo respectively.
GTPL MD Anirudh Sinh Jadeja said, “Keeping customer experiences to the core of all our operations and backed by the strength of technology, I am proud to announce the launch of HD Services on our network. GTPL Strongly feels that introduction of more and more HD channels will bring in a rapid change in television viewing habits in India. Investments made by GTPL for future HD business is happening at the right time and in right direction.”
GTPL recently received DAS (Digital Addressable System) licence for five states namely Gujarat, Maharashtra, West Bengal, Jharkhand and Assam.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
