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Google India appoints GETIT as Premier SME partner
MUMBAI: GETIT Infoservices, India‘s leading digital marketing company has entered into an association with Google India as a Premier SME partner. As part of this partnership GETIT will cater to the strong demand for digital advertising from small and medium sized businesses and market Google AdWords product; it will develop, launch and manage digital campaigns for small and medium businesses.
The Google – GETIT partnership entails the latter providing end-to-end sales and marketing solutions, as well complete implementation of digital campaigns. GETIT‘s key contribution in this business partnership is to provide extensive pan-India reach with its strong field force of more than 1,000 people across the country. The association will enable Google to attract more Indian SMEs online and help promote their businesses and provide them leads through Google‘s AdWords product.
Commenting on the association, GETIT Infoservices CEO Sidharth Gupta said, “For Getit, the last few years have been really exciting as we have transformed ourselves to a digital company, and this partnership with Google comes at a relevant time. We have 1,000s of SME customers across India, and we will bring to them the advantages of Google‘s products. In the Indian context SMEs prefer being served face-to-face, and we work closely with SMEs to bring them the best benefits of Google AdWords products, in addition to other GETIT bundles.”
Speaking on the occasion, Google India Head – Channel Sales Kartik Taneja said, “We‘re pleased to announce GETIT as our Premier SME partner in India. With GETIT reach in 80 cities and strong presence in the SME space, we‘re confident that together we will be able to offer our services to SMEs and help them gain from the benefits of Internet advertising.”
As per SME Chambers of India, SMEs in India contribute 45 per cent to the industrial output and 40 per cent to exports. They also employ 60 million people and create 1.3 million jobs every year. Clearly they form the backbone of the boom in Indian economy.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
